Sparkling Coffee Market Disruption: Craft Brands vs. Beverage Giants
Sparkling coffee — a fizzy, cold-brew-based beverage that blends the kick of caffeine with the refreshment of carbonation — is quickly moving from novelty shelf-item to a genuine growth story within the ready-to-drink (RTD) beverage space. As consumers hunt for healthier alternatives to sugary sodas and energy drinks, sparkling coffee is positioning itself as a credible, premium...