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2026-01-07 10:34:23 -

India OTT Market Analysis: Platforms, Content, and Consumers

The acceleration of digital video consumption in the country is being propelled by a series of strategic drivers that go beyond simple internet access. The primary driver of India OTT Market Growth is the transition from a traditional "one-size-fits-all" broadcasting model to a personalized, mobile-centric viewing experience. This shift is particularly pronounced among the Gen Z and...

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